This module explores the different types of customer and the importance of meeting the customer’s needs, both stated and un-stated. We will look at ways in which you can get to know your potential customers and how you can inform them of your organisations products and services. The more information you know about your customers, the more able you’ll be to meet their needs and deliver a positive experience.

Objectives

Explore the different types of customer and the importance of meeting the customer’s needs;Know your potential customers and how you can inform them of your organisations products and services experience